Dec 30, Follow these LinkedIn profile examples to ensure you're standing out The LinkedIn Profile Headline Is Your Digital Salutation A complete, up-to-date, engaging profile tells the professional world you're open for business. Nov 19, Here we'll present you with research-backed LinkedIn profile tips that will help . Just make sure that positions and dates are consistent across both. By default, LinkedIn uses your existing job title as your profile headline. Nov 7, Here are two quick and easy areas you must check are up to date: Professional Headline: The job of any headline is to entice people to click.
In fact, LinkedIn says that you'll get 21 times more profile views with a picture than without one. Your profile photo should be square, x pixels, and ideally taken by a professional photographer.
But if you don't have a few hundred dollars to shell out for a photography session, you can get away with something less formal if you follow these best practices: It makes you seem more approachable. Choose a solid—or otherwise non-distracting—background. Avoid full-body or head-only shots. Show your head and shoulders. Choose something recent that shows what you look like now—not 10 years ago. If you're having trouble deciding if your profile photo is good—or if you're struggling to decide between a few pictures—here are two tools that can help: Snappr Photo Analyzer free if you vote on others' profile pictures uses image recognition and machine learning technologies to score your profile photo and provide recommendations for how to improve it.
If your favorite picture gets a bad score, Snappr gives you the information you need to take a better shot. Photofeeler free lets you share potential profile photos with others who cast votes on whether or not the photo makes you seem competent, likable, and influential.
25 best LinkedIn profile tips and tricks for 2019
If you're having trouble choosing between multiple photos, it can help you crowdsource the decision and determine which is best. Location Location is another key detail to include on your profile. LinkedIn says that having a location makes you appear in 23 times more searches ; in fact, LinkedIn's search results are heavily tied to location. Go to LinkedIn and search for any job title. In all likelihood, all of the top results will be people who live in the same city as you.
If you're looking for jobs in the area where you currently live, just add your current location, save the changes, and you're set. But if you're currently living in New York and looking for work in San Francisco, for example, you may want to list San Francisco as your location so you'll show up for searches by recruiters in that area.
If you do so, it may be worth mentioning your current location in your summary or elsewhere so that listing the incorrect location on your profile doesn't come across as deceptive. If you change LinkedIn's settings to let recruiters know you're open for workthere's an option to select which areas you're willing to work in. This is a great place to signal your willingness to relocate to recruiters and get your profile to appear for searches in areas where you're not currently living. Industry When recruiters conduct advanced searches for candidates on LinkedIn, they often filter results by industry.
10 Impactful LinkedIn Headline Examples from Real People - Jobscan Blog
When creating or updating your profile, make sure to add the industry that best applies to your current career or the field you're trying to move into. Note that the industry you select doesn't actually display on your LinkedIn profile; it's only used for search. To edit it, click the pencil icon directly below your cover image, scroll down until you see the industry selector, and choose the most relevant industry from the dropdown menu.
Summary LinkedIn asserts that "summary is the 1 thing recruiters look at when viewing profiles. If it's the first thing recruiters look at, it might be your only chance to grab their attention and encourage them to stick around for a while and learn more about you. Significant career accomplishments Your "superpowers" things you do better than anyone else Verifiable facts and statistics What makes you different and unique Social proof via quotes and testimonials Focus on one or more of these pieces of information to tell a story about your career that stands out.
Here are a couple more tips to keep in mind when writing your LinkedIn summary: You get 2, characters total for your summary, but only the first three lines display by default.LinkedIn Headline Tips - How To Write A Good LinkedIn Headline
That means you either need to pack the most essential information in up front, or you need to create suspense, encouraging profile viewers to click the "Show more" link. Peter Shankman's summary cuts off mid-sentence, encouraging viewers to click to keep reading. Write your summary in the first person "I am". Third person "Jessica is" can be off-putting since people know you wrote it yourself; it's like using the third person when you're asked to "tell me about yourself" in an interview.
Second person "We are" is acceptable if you own a business and are using your LinkedIn profile as an extension of your business's branding. Second person is acceptable if your LinkedIn profile is an extension of your business's branding.
Think of your summary like a cover letter. Contact info There's not a great way for people to contact you directly on LinkedIn. Only people who pay for a Premium LinkedIn subscription can send messages to people they're not already connected to, so if you don't include alternative contact info, you create a hurdle for potential employers. Zapier's Contributed Content Manager, Deborah Tennen, says she runs into that issue a lot when looking for freelance writers: To send them a message, I have to connect with them first, but even then LinkedIn only allows you to send characters of text.
Experience The experience section of your profile is another key area of focus. With one position listed, you're likely to get up to eight times more profile views. And with more than one position listed, you're profile gets viewed up to 29 more times. The experience section is the part of your LinkedIn profile that's most like your resume, but it doesn't have to be a straight copy-and-paste exercise.
Most recruiters will eventually see both your resume and LinkedIn profile, so the better approach is to have the two complement—rather than replicate—each other. Just make sure that positions and dates are consistent across both. There are a few different approaches you might take when writing the descriptions for current and past professional experiences: List your responsibilities and accomplishments.
If you want your LinkedIn profile to complement the bulleted list of responsibilities on your resume, use the area to tell the story of your experience at a company. Of course, you're not necessarily relegated to one or the other of these approaches. If you have a long career history, only include those that are relevant to the job you're looking for. There's no need to include your experience as a fast food cook if you're looking for work as a web developer.
If you're new to an industry and don't have direct job experience, include any relevant internships you participated in or work-study jobs you held. Education If the degree you earned isn't relevant to your current career field or interests, you may be tempted to leave your education off of your LinkedIn profile. Often, recruiters filter candidates by the degrees required for a job, so if your degree isn't on your profile, you won't show up in their search results.
You can include a description of your activities at school as well—things like courses you took, awards you won, and societies you participated in—but it's probably only necessary if you're just out of college and need to use your school activities as evidence of your professional aptitude.
- 10 Impactful LinkedIn Headline Examples from Real People
- LinkedIn Profile Tips: 18 Research-Backed Ways to Stand Out Professionally
Skills According to LinkedIn, people with at least five skills listed on their profiles get as much as 17 times more profile views and up to 31 times more messages from recruiters.
LinkedIn will recommend skills for you based on your education and experience, so you can easily select those, or search for other skills that aren't auto-recommended.
Either way, be sure to choose from LinkedIn's prewritten skills—recruiters use these to filter candidates —unless there's no matching prewritten skill. If you've had a profile on LinkedIn for a long time, you may have added your skills by typing them in manually instead of choosing from the newer prewritten skills. If so, you should go back in and refresh your skills using the new prewritten terms in order to appear in recruiter searches filtered by LinkedIn's skills list.
Once you have skills listed, you need to get endorsements for those skills. Studies have shown that having endorsements for your skills significantly improves your search rankings. Ask your connections to endorse you for your skills directly see an example post I sent out recently below.
Logistically, ensure the best first impression is made in the first characters of your profile, as those are the initial characters shown.
Based on the first characters, would you want to click and read more? Using this gut-check evaluation, you can determine what to lead with to make a best first LinkedIn profile impression. Here is a guide to developing achievement-driven statements for your summary and experience sections.
For each task or claim you are making: These two questions will steer you away from job responsibility tasks in your profile and put you on the road to developing accomplishment-driven language in your profile. Use keywords in summary and experience sections Keywords are important throughout your profile, not just in your tagline.
Cut and paste a job description into a word cloud application like Wordle. Then incorporate these keywords into the content of your summary and experience sections to improve the optimization of your profile. Additionally, use these keywords to develop the skills section mentioned in a later section.
Use descriptor words that demonstrate your abilities, subject matter expertise and skill sets as often as possible, especially in your summary and experience sections. Showcase your work There are several sections in your profile that allow you to showcase your work and professional credentials and demonstrate your personality.
25 best LinkedIn profile tips and tricks for - Clark Howard
All of these sections add dimension to your overall brand. For example, use the project section to spotlight work that is pertinent to your profession. Be sure you have permission to use this material publicly on your profile.
This is a great option for copywriters, graphic artists, conference speakers and corporate trainers, for example. What you decide to include here helps you set yourself apart from other candidates. Include relevant information in each of these sections such as publications, projects, courses, volunteer experience and so on. Upload applicable media, presentations and videos.
Ensure that what you include reinforces your personal brand. Complete all sections, including education, certifications and interests The more complete your profile, the improved positioning of your profile in search results when your network looks for people like you.
Be sure to complete all of the sections including education, certifications, interests and the other section options your profile provides, when applicable. Insert the applicable information — being conscious about the overall impact it will have on your personal brand.
Include details that help enhance your brand and make your profile stronger. Additionally, do you know multiple languages? Have your received honors and awards? Do you have patents to promote to the scientific or consumer goods community? These are details that could certainly help you rise above the competition when included and showcased. Your profile is revved up into an online portfolio, in essence. Reference these included works in your summary, so the reader is motivated to keep scrolling to find the specific mentioned work.
You can easily embed these links into your summary, work experience, education, project and other sections. As with everything else, you will want to make sure the media chosen supports your brand and reinforces your image in a positive manner. Choose the right skills The skills section allows you to create an instant association to different skill sets that you want to be known for.
Be careful in choosing the right skills — you can choose up to 50 — for the job you are seeking and your personal brand. The options seem limitless — but here is the place to remember your specialization and focus only on the skills that make the most sense for your overall profile and the types of roles you are seeking.
You can reference the job descriptions you are applying to for guides on keywords and phrases to include. Get recommendations Having colleagues, managers, clients, vendors, mentors and others provide a recommendation about your work and capabilities is the best kind of social boost you can get on LinkedIn. Reach out to your connections and ask them to provide a recommendation. The more qualitative the recommendation, the better. Be sure to approve and include the recommendations on your profile.
You do not have to feel obligated to return the favor, unless you have value to add discussing your experience working with that person. Offering qualitative recommendations and receiving them is the key, and they do not need to be reciprocal. You have complete control over what skills get endorsed and the order in which they are showcased. When you choose the right skills, your connections will be able to provide endorsements for those. Choose to keep the most relevant and pertinent endorsements.
It is OK to delete endorsements for topics not pertaining to what you want to be found or recruited for. LinkedIn endorsements are important, regardless of your opinion of them being too easy to obtain or possibly diluting your recommendations.
This is a great way to network, as well, and an opportunity to open up a dialogue. Rearrange sections to showcase your best self Did you know that you can rearrange the sections of your profile to customize what you deem most important and showcase first what puts you in the best light? For job seekers, this is potential employers. Decide to include personal details or not It may or may not! For those seeking positions outside the U. Evaluate your goals and determine if you might choose not to include these pieces of information on your profile.
Align your profile data to your resume information In most job application scenarios, hiring managers will find your LinkedIn profile after they have reviewed your resume. While the info that can be found on LinkedIn when viewed on a computer is the same info that can be found on a mobile device, the layout and functionality are different, so there are a few things to pay extra attention to.
For example, pay attention to the first 73 characters of your tagline and the first 42 characters in your LinkedIn profile summary, as evidenced by the screenshot below. To know for certain how your profile appears on a mobile device, check it out on your own phone.
LinkedIn profile on a mobile device Activity and engagement are important There is huge value being placed on engagement.